Content Creation Challenges and How to Overcome Them

The weather is changing, stews are bubbling and the thought of leaving the house in the rain sounds like the last thing you want to do — Am I right?

Fall brings endless content options, but it can also make some of us feel like we are in a rut. Around this time of year, social media for wineries can look the same -- look at the changing of the vineyard, or oh, here is a picture of a pumpkin!

A bit boring if you ask me.

While I don't shy away from posting beautiful photography to show a sense of place, it doesn't mean we shouldn't also be focusing on education. I look around me and think about the challenges I could be facing this holiday season and how that relates to my job in wine.

Will I be seeing everyone I love? How do reach those people? Why should people care what is happening at the wineries?

Virtual tastings with wineries. Recipes for each wine and how to get creative when you don't have all the ingredients. The vineyard is changing plays into the role of viticulture and winemaking. Create the perfect gift for a family member or friend with a wine package that includes a recipe. Planning a dinner party? Well, we have the best guide for how to open your wine, decant and serve at the proper temperature.

The opportunities are endless when you think about it in terms of your own home. Wine isn't complicated to drink and we want people to share it with their loved ones during the holidays. 

Content ruts can get to the best of us, but when we circle back to what is important, you'll see that you already have the perfect stories to share. Start with five general themes to pull from and then center your content on that. 

Family. Food. Wine service. Vineyards. Winter winemaking. Holiday gifting.

Remember, marketing is solving a problem for your customer. For wineries, that happens to be that they need another bottle to open.

Cheers,

Madison